Contagious: Emotion

Key Points:

• When we care, we share. Sharing emotions also help us connect.
• It highlights our similarities and reminds us how much we have in common. Emotion sharing is thus a bit like social glue, maintaining and strengthening relationships.   
• Whether it's a digital product, like Google, or a physical product, like sneakers, you should make something that will move people. People don't want to feel like they're being told something--they want to be entertained, they want to be moved.

Awe:

It's the experience of confronting something greater than yourself. Awe expands one's frame of reference and drives self-transcendence. It encompasses admiration and inspiration and can be evoked by everything from great works of art or music to religious transformations, from breathtaking natural landscapes to human feats of daring and discovery. Awe is a complex emotion and frequently involves a sense of surprise, unexpectedness, or mystery.

Arousal:

• Arousal is a state of activation and readiness for action. Muscles tensed and alert to every sound, smell, and movement. 
• When inspired by awe we can't help wanting to tell people what happened. 
• Contentment deactivates us as individuals. When people are content, they relax.

We need to get people excited or make them laugh. We need to make them angry rather than sad. Even situations where people are active can make them more likely to pass things on to others.