Contagious: Practical Value

Key Points:

• People like to pass along practical, useful information. News others can use.
• When writer and editor William F. Buckley Jr. was asked which single book he would take with him to a desert island, his reply was straightforward: "A book on shipbuilding."
• Useful things are important.
• If Social Currency is about information senders and how sharing makes them look, Practical Value is mostly about the information receiver. It's about saving people time and money or helping them have a good experience.
• The way people actually make decisions often violates standard economics assumptions about how they should make decisions.

The Rule Of 100

• If anything priced is over $100, the controversial deal will be shown in dollars instead of a percentage to show you how many physical dollars you are saving.
• If anything priced under $100, the controversial deal will be shown as a high percentage instead of dollars off to show you how high of a percentage you saved. 
• In reality, the money off or percentage off is about the same for most products. Go searching for deals, even if it is a 20 dollar products and not a 2000 dollar product.