Skip to main content

Contagious: Social Currency

Key Points:

Give people a way to make themselves look good while promoting their products and ideas along the way: (1) find inner remarkability; (2) leverage game mechanics; (3) make people feel like insiders.

  • Inner Remarkability

    • Remarkable things are defined as unusual, extraordinary, or worthy of notice or attention.
    • Worthy of remark. Worthy of mention. Learning that a ball of glass will bounce higher than a ball of rubber is just so noteworthy that you have to mention it. 

  • Leverage Game Mechanics

    • This in a greater sense means make your product or service a game that others can work towards for personal and social status.
    • People don't just care about how they are doing, they care about their performance in relation to others. After all what good is status if no one else knows you have it?
    • Great game mechanics can even create achievement out of nothing. Airlines turned loyalty into a status symbol.

  • Make People Feel Like Insiders 

    • The power of friends telling friends. 
    • Exclusivity is also about availability.  Exclusivity isn't just about money or celebrity, it's also about knowledge. Knowing certain information or being connected to people who do. 
    • If people get something not everyone else has, it makes them feel special, unique high status. And because of that, they'll not only like a product or service more, but tell others about it.
    • Using scarcity and exclusivity early on and then relaxing the restrictions later is a particularly good way to build demand.
    • The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social currency of knowing about it or having it.
 People like to make a good impression, so we need to make our product a way of achieving that.


Labels:

Comments

Post a Comment

Popular posts from this blog

5 Dimensions of Win/Win

Key Points: It begins with character and moves toward relationships, out of which flow agreements. It is nurtured in an environment where structure and systems are based on Win/Win. And it involves process; we cannot achieve Win/Win ends with Win/Lose or Lose/Win means. Character There are three character traits essential to the Win/Win paradigm. Integrity, Maturity, Abundance Mentality.  Integrity is the values we place ourselves into. Maturity is the balance between courage and consideration.  Abundance Mentality is the paradigm that there is plenty out there for everybody. A character rich in integrity, maturity, and the Abundance Mentality has a genuineness that goes far beyond technique, or lack of it, in human interaction. If we search deeply enough within ourselves-beyond the scripting, beyond the learned attitudes and behaviors- the real validation of Win/Win, as well as every other correct principle, is in our lives.  Relationshi...
Post a Comment
Read more

Ways To Effectively Understand People

Key Points: There are four ways developmental stages to listening and understanding people: Mimic Content=Mimicking content is easy. You just listen to the words that come out of someone's mouth and you repeat them. You're hardly even using your brain. Rephrase the Content=This time, you have put the meaning into your own words. Reflect Feeling=Now you're not paying as much attention to what they're saying as you are to the way they feel about what they are saying. Rephrase the Content and Reflect the Feeling= Include both the second and the third stage. People want to be understood. And whatever investment of time it takes to do that will bring much greater returns of time as you work from an accurate understanding of the problems and issues and from the high Emotional Bank Account that results when a person feels deeply understood. Then Seek To Be Understood: The early Greeks used these three words to contain the essence of seeking to first understa...
Post a Comment
Read more

The Templeton Plan: Step 1

This new book is called The Templeton Plan: 21 Steps to Personal Success and Real Happiness. By Sir John Templeton. The Templeton Plan is written for those who consider themselves students in the school of total success. It is suggested that you devote yourself to one step each day, over a period of three weeks, Each step should be studied carefully until the following questions can be answered in a satisfactory and thorough manner: What do these ideas really mean? How do they apply to my own life?  How can I use their meaning in achieving success? Step 1: The Laws of Life The world operates on spiritual principles, just as it does on the laws of physics and gravity. Our inner life is saved or lost to the extent that we obey or disobey the laws of life. There are 12 laws of life: Truthfulness is a law of life. Your word is your bond. People of character would never promise something and then go back on their word.  Reliability is a law of life . If so...
Post a Comment
Read more